Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Feb 27,2008
How much money are you losing because of poor landing page design? Improving the efficiency of your landing page through testing is the single most important thing you can do to dramatically improve your bottom line. In this comprehensive, step-by-step guide you will learn all of the skills necessary to make a lot more money from your online marketing programs without spending a penny more on driving traffic to your landing page.
- Identify mission critical parts of your website and their true economic value
- Define important visitor classes and key conversion tasks
- Gain insight on customer decision making and make your page friction-free
- Find key problems with your page, and decide what elements to test
- Understand the math behind testing and available tuning methods
- Develop an action plan and get buy-in from all key players
- Avoid common real-world pitfalls that can sabotage your test
With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, and a comprehensive companion website (LandingPageOptimizationBook.com), this one-of-a-kind resource will help you build a solid plan to make your landing pages profitable.
Author:?Tim Ash
Paperback:? 360 pages
Company:?Sybex? (2008-01-29)
ISBN:?0470174625
List Price:?$29.99
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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
Feb 27,2008
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept-but you can lose a bundle if you don’t know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google’s ever-changing system.
Author:?Perry Marshall,?Bryan Todd
Paperback:? 304 pages
Company:?Entrepreneur Press? (2006-11-29)
ISBN:?1599180308
List Price:?$24.95
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AdWords For Dummies (For Dummies (Computer/Tech))
Feb 27,2008
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author’s software
Author:?Howie Jacobson
Paperback:? 408 pages
Company:?For Dummies? (2007-09-11)
ISBN:?0470152524
List Price:?$24.99
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Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Feb 27,2008
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.”Google Advertising Tools” from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs
Once you’ve read all four parts, you’ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Author:?Harold Davis
Paperback:? 366 pages Illustrated
Company:?O’Reilly Media, Inc.? (2006-01-19)
ISBN:?0596101082
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Amazon Price:?$15.00
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Winning Results with Google AdWords
Feb 27,2008
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You’ll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.
Author:?Andrew Goodman
Paperback:? 376 pages
Company:?McGraw-Hill Osborne Media? (2005-07-22)
ISBN:?0072257024
List Price:?$24.99
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Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks
Feb 27,2008
“Google Advertising Guerrilla Tactics” is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: How to Get Free AdWords Coupons, Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click, Bid Traps: How to “Google Advertising Guerrilla Tactics” is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: . How to Get Free AdWords Coupons . Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click . Bid Traps: How to Prevent and Exploit Them . Vital Ad Stylization Techniques . Where to Find Keywords Your Competitors Will Not Think to Look . Ways to Use Abbreviations, Plurals and Misspellings . Most Popular Search Terms for Over 15 Holidays . Best Image Ad Sizes . Image Ad Colors that Will Wreck Your Campaign . Site Target Your Way to Quick Success . Search and Content Network Bid Strategies . How to Use Froogle, Google Base, Google Book Search, Google Catalogs, and Zeitgeist to Get Free Sales Conversions . The Key to Getting #1 Placement on Google . Industry Examples of Crucial Advertising Dos and Don’ts If you want to beat your competition by getting more AdWords clicks at the lowest cost then “Google Advertising Guerrilla Tactics” is a must.
Author:?Bottletree Books LLC
Paperback:? 216 pages
Company:?BottleTreeBooks LLC? (2006-03-04)
ISBN:?1933747013
List Price:?$22.98
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What Google Never Told You About Making Money with AdSense: 3rd Edition
Feb 27,2008
Joel Comm’s best-selling AdSense ebook is the definitive guide to making money with Google AdSense. With 199 pages of content, this guide is ideal for beginners and intermediate level users, providing strategies for building profitable websites, monetizing with AdSense, as well as a number of other avenues for generating revenue.
Author:?joel comm
Kindle Edition:? Kindle Book
Company:?Joel Comm? (2007-03-01)
List Price:?$14.97
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Google Advertising A-z: Essential Adwords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost
Feb 27,2008
Do you want to learn the ins and outs of Google advertising to make your products and services available for up to 180 million searches per day? Do you want to take advantage of over 60 tips and tricks to dominate selling on Google, the world’s most popular search engine? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Google Advertising A-Z will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and over 60 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool.Here is but a sampling of the topics covered: *The key to getting #1 placement on Google *How the time of day affects your Cost-Per-Click *The no cost Froogle advantage *Secrets of Zeitgeist *Lose nothing by advertising on the Content Network *Examples of great ad titles *The best keyword placement within the Bodylines *Definitive ad stylization *Tricks to keyword plurals and misspellings *Essential guide to Google foreign countries and languages *25 examples of ads that work on Google and those that don’t *AdSense Tricks *The colors that will wreck your Image Ad campaign *How to budget and control your monthly spending *Get your marketing materials included free in Google Catalogs *And a whole lot more. . .
Author:?Editors of BottleTree Books LLC
Paperback:? 104 pages
Company:?Bottletree Books? (2005-01-30)
ISBN:?0976254158
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For Sale by Google: How to Make Money Selling Your Products on the Internet Using Google Adwords and Search Engine Marketing Strategies
Feb 27,2008
The secrets of effective online marketing for small business owners
Hundreds of thousands of small and online businesses are founded every year-and they each need customers to survive. Successful online marketing is perhaps the most effective way for a small business to create new customers at little cost. For Sale by Google helps small business owners use search engines to maximize their Web site’s exposure and increase traffic. Author Timothy Cohn analyzes all the most important aspects of online marketing and discusses major topics, including: the growing multibillion-dollar keyword economy; matching product supply with keyword demand; Google Adwords strategic paid search campaigns; Web site optimization techniques; measuring search engine results; managing return on investment; and maintaining a competitive advantage through online marketing. Any small business owner who wants to grow his business quickly and efficiently should look here first.
Timothy W. Cohn (Nichols Hills, OK) has been a marketing consultant for more than 15 years. An expert in online and search engine marketing, his Web site www.marketingprinciples.com attracts over 500,000 visitors annually.
Author:?Timothy W. Cohn
Paperback:? 256 pages
Company:?Wiley? (2007-09-21)
ISBN:?0470055782
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The Definitive Guide to Google Adwords - HOW to Beat the Learning Curve & Generate Instant WEB Traffic W. World’s Fastest Direct Marketing Machine
Feb 27,2008
205 PP DOUBLE-SIDED 8X11 PRINTOUT SPIRAL BOUND fr PERRY MARSHALL, 2005
Author:?PERRY MARSHALL & BRYAN TODD
Spiral-bound:?
Company:?MARSHALL & ASSC? (2005)
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